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Research Design

Research Design

An efficient research requires a framework, covering all the needs of the client and reaching out to the right audience. With our expertise and experience we empower key business decision makers to fulfill their objectives. With our wide range of services from qualitative research to cultural insights to F2F surveys we deliver the best strategy for our clients. Our approach combines active listening at every touchpoint with sophisticated analytical techniques to bring the voice of the customer into the heart of your

Qualitative Research

Great qualitative market research begins and ends with putting empathy to work. That’s why our experts focus on people over products, tapping into a diversity of viewpoints and candid conversations to find the hidden patterns that explain your customers’ motivations. We’ll gather influencers around a campfire or shop alongside rowdy groups of teens– whatever it takes to capture your audience in their element. We connect with people and tell their stories in a way that fosters empathy, fuels strategic plans,

Customer Segmentation

Great customer segmentation frameworks drive strategy across your organization, from messaging and media planning to product development and innovation. Done right, customer segmentations have the power to completely transform the way you do business and drive revenue. Our Segmentation Journey is a process that provides a clear portrait of your target customer(s) and an equally well-defined plan for activation. Our approach starts with rigorous research, adds compelling storytelling and continues through back-end business integration. From comprehensive global segmentations that span

Growth Strategy

The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.   Our competency in Market Landscape, competition analysis, customer segmentation, customer journey mapping, qualitative and quantitative research enables us to deliver top notch growth strategy.