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marketing strategy

/Tag:marketing strategy

Customer Journey

Customer Journey

Your customers are more empowered than ever before. And thanks to technology, they’re able to interact with your brand via endless channels. This is fantastic news in terms of marketing reach, but it vastly complicates the standard shopper journey map. We help companies navigate this shift by capturing– and uncomplicating– the interlaced paths shoppers take along their purchase journey. Our comprehensive approach produces a consumer journey map, patient journey map, or user journey map that more accurately reflects the shopper