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Business Plan

/Tag:Business Plan

Customer Segmentation

Great customer segmentation frameworks drive strategy across your organization, from messaging and media planning to product development and innovation. Done right, customer segmentations have the power to completely transform the way you do business and drive revenue. Our Segmentation Journey is a process that provides a clear portrait of your target customer(s) and an equally well-defined plan for activation. Our approach starts with rigorous research, adds compelling storytelling and continues through back-end business integration. From comprehensive global segmentations that span