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Survey Programming

Elicit offers easy, effective survey programming solutions so you can focus on results. Our consultative approach and global support guides you through the entire survey process including: review and consultation on questionnaire design, survey programming, translation, and data processing. By utilizing automation, dashboards, real-time reporting, and mobile optimization, our experienced team of Survey Programmers and Project Managers are able to provide you with an integrated approach for realizing the best results from and interpretation of the highest quality research. Our survey design tool allows you to incorporate a huge range of features to increase response rates, including dozens of innovative question types, multimedia clips that are easily included, and a powerful array of feedback methods, all designed to engage your audiences and capture the insights you need. Whether your surveys are open to the world, or invitation-only, our flexible authoring capabilities mean your options are virtually limitless.

Performance Tracking

Performance Tracking

Performance Tracking is fundamental to conducting truly actionable market research. Measuring the performance of your business – whether it is customer satisfaction, loyalty, brand equity and so on – at a single point in time is not sufficient. Tracking those performance indicators over time is critical in helping to identify problems at an early stage and nip things in the bud, so that you can continue to grow and improve over the long-term. We have been running tracking studies for our clients, some for over a decade, with our strong operations enabling us to collect the data accurately and in a cost effective manner. Merged with the business sense that we inject into each study, our close partnership with clients allow us to keep tab with changing business needs, while keeping a constant view of the customer over time. This means that tracking study results are consistently refreshed and delivered to end users in a meaningful way.

Research Design

Research Design

An efficient research requires a framework, covering all the needs of the client and reaching out to the right audience. With our expertise and experience we empower key business decision makers to fulfill their objectives. With our wide range of services from qualitative research to cultural insights to F2F surveys we deliver the best strategy for our clients. Our approach combines active listening at every touchpoint with sophisticated analytical techniques to bring the voice of the customer into the heart of your business. We help clients to deliver a superior customer experience and drive greater profitability and long-term loyalty.

Qualitative Research

Great qualitative market research begins and ends with putting empathy to work. That’s why our experts focus on people over products, tapping into a diversity of viewpoints and candid conversations to find the hidden patterns that explain your customers’ motivations. We’ll gather influencers around a campfire or shop alongside rowdy groups of teens– whatever it takes to capture your audience in their element. We connect with people and tell their stories in a way that fosters empathy, fuels strategic plans, and inspires new ways of thinking. We work to find the right insights mix to help brands solve major pain points and develop actionable strategies for growth. Most of the time, our solutions involve a qualitative research component – and for good reason. While quantitative research remains important, incorporating in-depth, thoughtful qualitative research can foster empathy for your customer and incite organizational action.

Customer Segmentation

Great customer segmentation frameworks drive strategy across your organization, from messaging and media planning to product development and innovation. Done right, customer segmentations have the power to completely transform the way you do business and drive revenue. Our Segmentation Journey is a process that provides a clear portrait of your target customer(s) and an equally well-defined plan for activation. Our approach starts with rigorous research, adds compelling storytelling and continues through back-end business integration. From comprehensive global segmentations that span multiple continents to localized customer segmentation research, we work closely with your team to set clear priorities and make sure that the insights are put to work across your organization. We’ve spent the better part of a decade honing our approach to segmentation so that it addresses evolving business needs while prioritizing action – because how you apply your segmentation research directly determines the success of the whole initiative.

Customer Journey

Customer Journey

Your customers are more empowered than ever before. And thanks to technology, they’re able to interact with your brand via endless channels. This is fantastic news in terms of marketing reach, but it vastly complicates the standard shopper journey map. We help companies navigate this shift by capturing– and uncomplicating– the interlaced paths shoppers take along their purchase journey. Our comprehensive approach produces a consumer journey map, patient journey map, or user journey map that more accurately reflects the shopper journey of today, and highlights opportunities to improve customer experience throughout all of your brand’s touchpoints. In a clear and compelling format, our Customer Journey Maps capture the critical points in your customers’ decision-making process and your opportunity to influence those decisions.   It can be difficult to capture and map the complexities of today’s typical path to purchase, because there’s nothing “typical” about it. Keeping to the traditional research model for path to purchase is no longer an option, because it doesn’t paint a complete picture of the varied journeys a consumer may realistically take. But abandoning the model entirely isn’t the solution, either. We believe in a differentiated customer journey mapping philosophy based on key shifts in the landscape, integrating existing knowledge with newer techniques (like social listening) to give our clients a complete and accurate picture of the customer journey.

Communication Strategy

From targeted studies to global campaigns, our strategy helps companies and PR agencies find thought-provoking, newsworthy hooks and craft ownable narratives for media and sales outreach. With roots in journalism and 15 years of experience garnering media impressions for the world’s most iconic brands, we’re the industry experts in using public pr surveys, pr polling, omnibus surveys, and branded content to build thought leadership and make your brand the center of attention.   Our communication strategies are the critical piece bridging the situation analysis and the implementation of a consumerbehavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given your communication goals. Our uber effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable consumer behavior change. 

Cultural Insights

Culture Insights

Research is often used to dissect and understand the past. We think it’s more interesting and useful to think about where things are heading. Our Cultural Insights team focuses on what’s next – analyzing trends, competitive environments, and branded communication to source new ideas and predict cultural movements before they become mainstream. Whether your job is to design a cutting-edge package for your product or create an innovation pipeline for your food brand, our Cultural Insights experts can provide the inspiration for that next masterful idea.   The last decade has produced some of the most salient trends and cultural shifts to date, augmented by the advancement of technology, the booming state of social media and the expansion of the global sharing economy. The result is an increasingly fast-paced marketplace that leaves brands unsure of how to keep up with trends and cultural shifts. Marketers today are faced with hard-hitting questions around how to best use consumer insights to tap into these shifts today to maintain relevancy for tomorrow. Marrying numbers with Cultural Insight, and taking the time to understand what is driving and influencing those results, differentiates truly culturally immersed brands from those who fail to be a part of the cultural conversation.

B2B Surveys

With our distinctive understanding of the questions to ask, the people to talk to and the decisions that need to be taken we design surveys to fulfill the needs of our clients.   We help you build, publish and manage surveys (online and offline) with professional research management to suit your strategic needs. We offer customer satisfaction, customer loyalty, feedback and employee satisfaction/engagement surveys to B2B companies. Our survey services include questionnaire writing, survey hosting on apt survey tool, database segmentation and management, survey execution, data collection and analysis, and survey report writing.

Growth Strategy

The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.   Our competency in Market Landscape, competition analysis, customer segmentation, customer journey mapping, qualitative and quantitative research enables us to deliver top notch growth strategy.