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Qualitative Research

//Qualitative Research
Great qualitative market research begins and ends with putting empathy to work. That’s why our experts focus on people over products, tapping into a diversity of viewpoints and candid conversations to find the hidden patterns that explain your customers’ motivations. We’ll gather influencers around a campfire or shop alongside rowdy groups of teens– whatever it takes to capture your audience in their element. We connect with people and tell their stories in a way that fosters empathy, fuels strategic plans, and inspires new ways of thinking.

We work to find the right insights mix to help brands solve major pain points and develop actionable strategies for growth. Most of the time, our solutions involve a qualitative research component – and for good reason. While quantitative research remains important, incorporating in-depth, thoughtful qualitative research can foster empathy for your customer and incite organizational action.

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    John Deo 15.12.2016

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