Performance Tracking is fundamental to conducting truly actionable market research.
Measuring the performance of your business – whether it is customer satisfaction, loyalty, brand equity and so on – at a single point in time is not sufficient. Tracking those performance indicators over time is critical in helping to identify problems at an early stage and nip things in the bud, so that you can continue to grow and improve over the long-term.
We have been running tracking studies for our clients, some for over a decade, with our strong operations enabling us to collect the data accurately and in a cost effective manner. Merged with the business sense that we inject into each study, our close partnership with clients allow us to keep tab with changing business needs, while keeping a constant view of the customer over time. This means that tracking study results are consistently refreshed and delivered to end users in a meaningful way.