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Customer Segmentation

//Customer Segmentation

Great customer segmentation frameworks drive strategy across your organization, from messaging and media planning to product development and innovation. Done right, customer segmentations have the power to completely transform the way you do business and drive revenue. Our Segmentation Journey is a process that provides a clear portrait of your target customer(s) and an equally well-defined plan for activation. Our approach starts with rigorous research, adds compelling storytelling and continues through back-end business integration. From comprehensive global segmentations that span multiple continents to localized customer segmentation research, we work closely with your team to set clear priorities and make sure that the insights are put to work across your organization.

We’ve spent the better part of a decade honing our approach to segmentation so that it addresses evolving business needs while prioritizing action – because how you apply your segmentation research directly determines the success of the whole initiative.

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